Headquartered in Irving, TX, Tango Analytics provides comprehensive location strategy solution that combines advanced predictive analytics with an innovative cloud-based and mobile geospatial platform for managing all decision making for real estate. “We take all the customer data—whether it is from a loyalty program or surveys or point of sale—and all of the location centric data within the enterprise, then combine it with demographic, psychographic, competitive, and other datasets and provide forecasting models, competitive impact models, sales transfer and re-capture models, customer profiles and market optimizations solutions,” points out Jack Thompson, Co-Founder and Chairman of Tango Analytics. All of these ultimately help clients make better and faster decisions related to location, brand and product.
An real life example of how Tango’s solution benefits its customers was published in a front page article in The Boston Globe last year, where Dunkin Donuts’ leadership discussed how Tango’s solution helped them make relocation decision that resulted in sales improving by over 50 percent. “The application told us the demographics in this area had really shifted over time,” said Grant Benson, vice president of franchising at Dunkin’ Brands Group. “People aren’t as likely to get out and have a cup of coffee in the morning here anymore. They’re getting it on the way to something else.”
"We have combined three discrete value chains–predictive analytics, big data geospatial processing, and store life-cycle management– and combined it into one value proposition, which differentiates us from the rest"
Tango Analytics uses a blend of industry standard technology from vendors like Oracle, as well as cutting edge technologies such as MongoDB and Hadoop to build its big data infrastructure for managing and processing massive volumes of geospatial data. In addition, Tango has developed sophisticated parallel computing and multi-threaded big data analytics engines for crunching and processing data, to enable real time customer insights. “We have combined three discrete value chains–predictive analytics, bigdata geospatial processing, and store life-cycle management–and combined it into one value proposition, which differentiates us from the rest,” asserts Tyagi.
Going forward, Tango Analytics aims to expand its retail solutions and customer analytics to emerging markets. “We are working on new data sets, as countries like China have limited data available to them, and we plan to use latest technologies in imagery and social media to provide collaboration across different facets of intermediation in the space,” concludes Thompson.